In marketing, where 1+1 is greater than 2, a popular way to enhance brand exposure and reach specific targeted customer segments, is to partner with select retailers, other point of sale (POS) players, or with complementary brands that are also targeting the same customers.
With the unprecedented decoration agility enabled by Velox, traditional design execution limitations disappear, empowering a new level of partnership synergy whose only limit is brand policy.
High-end cosmetic brands can provide personalized products to select airlines’ Platinum Frequent Flyers, or special editions to elite retail chains. The pay-offs come in increased exposure in competitive markets, and the power to harness the high-end micro-business trend without sacrificing brand identity.
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