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Blog

Welcome to the Velox blog! This space was created to share insights about Velox technology, our role in improving sustainability,
ways to enable mass customization and brand engagement, mass production economics, and how our digital direct-to-shape
technology can be integrated into your business – all with a goal to educate and enlighten.

Design of the Month - Metallic Effects for Eye-Popping Beverage Cans

When it comes to craft beer, seltzer, iced coffee, or any other beverage in aluminum cans, metallic printing effects can be a powerful visibility-booster – drawing the eyes of curious consumers and creating an easily identifiable brand that is easier to spot the next time round. Velox direct-to-can digital printing allows you to fashion stunning designs and metallic effects, achieving the exact “wow” factor you’re after.

Direct Digital Printing Technology Disrupts Traditional Labels and Shrink Sleeves in the Craft Beverage Market

Shrink sleeves and labels for beverage cans have long been dominant sectors in the craft market space. They have been serving the small-mid size craft beverage companies in the marketplace. More recently, direct-to-can digital decoration has penetrated this market segment offering a more efficient, cost sensitive and sustainable solution for can decoration ranging from small to mid-volume runs.

Direct-To-Shape Digital Printing Takes Center Stage in 2024's Beverage Trends

The global Beverage Cans market is tipped for significant growth, with soft drinks sales bubbling over, alcoholic and non-alcoholic beverages seeing a rise in premium ready-to-drinks (RTDs) and mixers as the at-home cocktail trend takes hold. With a steady rise in the beverage can market, due to their lightweight and sustainability qualities, there is the opportunity for innovative packaging concepts and contemporary printing technologies to step in.

Women in Print: Transforming the Industry Through Creativity and Innovation

The print industry is traditionally thought of as being very male dominated however with the advancements in digital printing technologies we see far more women in key research and development roles transforming the world of print as we know it. For International Women’s Day (IWD) we caught up with two leading women from Velox’s Chemistry team to learn more about their journey into digital print technology.

Artistry and Quality at Its Best for Cosmetics and Personal Care Packaging

The cosmetics and personal care markets have the greatest need and highest quality demands for ultra-fine text and a luxurious look and feel. Realizing its importance for packaging design, Velox has taken its Variable Viscosity Ink™ (VVI) Technology one step further and launched the Micro-Pixel Drop Shape Control for exceptionally photorealistic accuracy in images, fine graphic elements, and ultra-sharp text.

Digital Print Scores at FIFA World Cup Qatar 2022

It’s go time for the beverage can industry with the FIFA World Cup Qatar 2022. Many beverage can brands are launching limited edition aluminium packaging with the printing of a QR code or website where consumers will have the opportunity to access content, including the chance to score prizes or enter to win the experience of a lifetime.

Design of the Month - Operational Flexibility Makes Last Minute Changes Simple

How often does a brand manager or designer envision a finished product with their carefully designed artwork on it, only to discover that the design and messaging misses the mark. Designers constantly face this challenge as once they view the printed prototype, they pick up on flaws and tend to want to make tweaks to their design.

Design of the Month – Digital Makes Customization Easy

Customized products are perceived as luxurious and special. They grab consumers’ attention while giving them the sense that extra thought was invested in them as individuals. It's a powerful and effective marketing tool, though not often used due to the limitations of most current printing technologies

Digital Direct-to-Shape Printing Is the Green Thing to Do

You might not think of a printing method for craft beer, or new canned beverages like hard seltzer or cannabis drinks, as green or eco-friendly, but there’s one method that is: mass production digital Direct-to-Shape (DTS).

Design of the Month – Seize the Potential of Digital Can Decoration

New and innovative direct-to-shape digital solutions for beverage can decoration open up new possibilities for brands and the design options become plentiful for mass production or high-volume short runs.

Key Buying Decisions for Digital DTS Decoration

We talked to Velox’s Product Line Manager, David Oesterreicher, to better understand what drives our customers’ buying decisions around industrial digital printing solutions.

Why Color Gamut Matters So Much

Of all the many parameters to consider when evaluating an industrial direct-to-shape digital decorator, color gamut is one of the major ones. Because packaging design is a brand’s most significant consumer-facing platform, an extended color gamut needs to be a fundamental requirement. It’s certainly not something to compromise on.

Design of the Month – Great Potential for Aluminum Tubes

There are many advantages to using aluminum tubes. Combining these advantages with high-quality decoration and unique capabilities results in a powerful packaging solution. Let’s see how, using the Salmon Paste tube featured here.

Direct-To-Shape is Inherently Sustainable

Digital direct-to-shape printing on rigid containers is a game changer when it is applicable for mass production. All of the perks of digital printing for short runs – like quality and easy customization – can be done faster, cheaper, with more design options, for ANY quantity. But there is a huge plus to digital printing for mass production with wider impact – sustainability.
Design of the Month – The Benefits of Transparent Tubes are Clear

Transparent containers in the cosmetic industry are an interesting medium for design-material interaction. They are both functional (show the exact amount of material left inside the tube), and a beautiful container design can be enhanced by what’s inside.

Design of the Month – Aluminum Canvas for Aerosol

In conventional printing technologies when the design requires decoupling the metallic effect of the substrate, the entire container is coated with white ink. Setting aside the additional step, this process doesn’t utilize the entire design possibilities that lay within this type of container. In this Design of the Month feature, we are focusing on design possibilities for aluminum aerosol decoration.

5 Factors to Consider When Calculating the Real ROI of a DTS Digital Decorator

When purchasing any new system or machinery for your business, anticipated Return on Investment (ROI) is a key consideration. For an industrial digital printing solution specifically, you would generally calculate ROI by taking into account: capital expenses, operational costs and financial aspects. There are, however, additional key factors to consider when calculating the real ROI of a mass production, direct-to-shape digital decoration solution.

"Freedom of Design without Limitation" A Q&A with the CEO of Gurfinkel Design

Velox’s direct-to-shape digital decoration benefits converters and brand owners, but to bring a container to life, a designer is the one who must consider the brand’s identity, the message to convey, the consumer who will be buying and using the product, and if the packaging is part of a series or campaign.
David Gurfinkel, CEO of Gurfinkel Design Ltd., offers his perspective as a package designer, in this guest blog Q&A.
Design of the Month – The Finishing Touch

What does it take to get someone to reach for a product on the shelf? Most consumers make purchasing decisions based on packaging design alone, so it’s important to have an attractive design produced using a quality printing process.

How Does Digital Flexibility in Mass Production Impact Consumer Engagement?

Exciting new digital innovation makes product packaging higher quality, and faster, easier, and more affordable to produce than ever before. Coupled with mass production speed,  new designs and consumer engagement opportunities are opened up.

Design of the Month – Shades of Grey

This plastic tube design is a striking example of how black and white photography can be used to draw consumers to a brand. In this particular example, you can see very fine shifts between white, grey and black, from the subtle shading of the model’s cheek to the bold eye and eyebrow.

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