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Welcome to the Velox blog! This space was created to share insights about Velox technology, our role in improving sustainability,
ways to enable mass customization and brand engagement, mass production economics, and how our digital direct-to-shape
technology can be integrated into your business – all with a goal to educate and enlighten.
How often does a brand manager or designer envision a finished product with their carefully designed artwork on it, only to discover that the design and messaging misses the mark. Designers constantly face this challenge as once they view the printed prototype, they pick up on flaws and tend to want to make tweaks to their design.
Customized products are perceived as luxurious and special. They grab consumers’ attention while giving them the sense that extra thought was invested in them as individuals. It's a powerful and effective marketing tool, though not often used due to the limitations of most current printing technologies
You might not think of a printing method for craft beer, or new canned beverages like hard seltzer or cannabis drinks, as green or eco-friendly, but there’s one method that is: mass production digital Direct-to-Shape (DTS).
New and innovative direct-to-shape digital solutions for beverage can decoration open up new possibilities for brands and the design options become plentiful for mass production or high-volume short runs.
We talked to Velox’s Product Line Manager, David Oesterreicher, to better understand what drives our customers’ buying decisions around industrial digital printing solutions.
Of all the many parameters to consider when evaluating an industrial direct-to-shape digital decorator, color gamut is one of the major ones. Because packaging design is a brand’s most significant consumer-facing platform, an extended color gamut needs to be a fundamental requirement. It’s certainly not something to compromise on.
There are many advantages to using aluminum tubes. Combining these advantages with high-quality decoration and unique capabilities results in a powerful packaging solution. Let’s see how, using the Salmon Paste tube featured here.
Digital direct-to-shape printing on rigid containers is a game changer when it is applicable for mass production. All of the perks of digital printing for short runs – like quality and easy customization – can be done faster, cheaper, with more design options, for ANY quantity. But there is a huge plus to digital printing for mass production with wider impact – sustainability.
Transparent containers in the cosmetic industry are an interesting medium for design-material interaction. They are both functional (show the exact amount of material left inside the tube), and a beautiful container design can be enhanced by what’s inside.
In conventional printing technologies when the design requires decoupling the metallic effect of the substrate, the entire container is coated with white ink. Setting aside the additional step, this process doesn’t utilize the entire design possibilities that lay within this type of container. In this Design of the Month feature, we are focusing on design possibilities for aluminum aerosol decoration.
When purchasing any new system or machinery for your business, anticipated Return on Investment (ROI) is a key consideration. For an industrial digital printing solution specifically, you would generally calculate ROI by taking into account: capital expenses, operational costs and financial aspects. There are, however, additional key factors to consider when calculating the real ROI of a mass production, direct-to-shape digital decoration solution.
Velox’s direct-to-shape digital decoration benefits converters and brand owners, but to bring a container to life, a designer is the one who must consider the brand’s identity, the message to convey, the consumer who will be buying and using the product, and if the packaging is part of a series or campaign.
David Gurfinkel, CEO of Gurfinkel Design Ltd., offers his perspective as a package designer, in this guest blog Q&A.
What does it take to get someone to reach for a product on the shelf? Most consumers make purchasing decisions based on packaging design alone, so it’s important to have an attractive design produced using a quality printing process.
Exciting new digital innovation makes product packaging higher quality, and faster, easier, and more affordable to produce than ever before. Coupled with mass production speed, new designs and consumer engagement opportunities are opened up.
This plastic tube design is a striking example of how black and white photography can be used to draw consumers to a brand. In this particular example, you can see very fine shifts between white, grey and black, from the subtle shading of the model’s cheek to the bold eye and eyebrow.