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Welcome to the Velox blog! This space was created to share insights about Velox technology, our role in improving sustainability,
ways to enable mass customization and brand engagement, mass production economics, and how our digital direct-to-shape
technology can be integrated into your business – all with a goal to educate and enlighten.
Velox’s direct-to-shape digital decoration benefits converters and brand owners, but to bring a container to life, a designer is the one who must consider the brand’s identity, the message to convey, the consumer who will be buying and using the product, and if the packaging is part of a series or campaign.
David Gurfinkel, CEO of Gurfinkel Design Ltd., offers his perspective as a package designer, in this guest blog Q&A.
What does it take to get someone to reach for a product on the shelf? Most consumers make purchasing decisions based on packaging design alone, so it’s important to have an attractive design produced using a quality printing process.
Exciting new digital innovation makes product packaging higher quality, and faster, easier, and more affordable to produce than ever before. Coupled with mass production speed, new designs and consumer engagement opportunities are opened up.
This plastic tube design is a striking example of how black and white photography can be used to draw consumers to a brand. In this particular example, you can see very fine shifts between white, grey and black, from the subtle shading of the model’s cheek to the bold eye and eyebrow.