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Design of the Month – Aluminum Canvas for Aerosol

September 10, 2020

As an ongoing feature, Velox will spotlight a Design of the Month that exemplifies the capabilities that exist today in digital direct-to-shape printing. The goal is to inspire and educate designers and brand owners to think beyond analog decoration to an exciting spectrum of colors, textures, finishes, and precise detail never before achieved. Enjoy!

In conventional printing technologies when the design requires decoupling the metallic effect of the substrate, the entire container is coated with white ink.  Setting aside the additional step, this process doesn’t utilize the entire design possibilities that lay within this type of container. The ability to apply white ink only on selected areas makes it possible to take advantage of the metallic effect of the substrate material, while at the same time decoupling it in areas that the metallic effect is not desired.  Velox’s digital decoration technology enables this unique ink and substrate interaction, unleashing a host of new possibilities in brand packaging design and elevating it to a new and exciting level.

In the aerosol design seen on the left, highly transparent process colors digitally printed on the aluminum substrate create a beautiful metallic champagne pink hue.

In the photorealistic image of the woman and logo area, opaque white completely decouples the metallic substrate. However, over the background, the designer chose to make use of the metallic effect of the substrate for the product name “blossom” by using Velox’s translucent inks, without the white support, to achieve the metallic greenish color. This is a beautiful example of the use of white ink on the metallic substrate used selectively to create unique and interesting designs that we do not often see on the shelves.

The image of the woman and the spring blossoms are possible thanks to 11 colors that can be printed simultaneously using the Velox IDS 250 system. This wide color gamut allows for fine gradients in the cheek and nose area. The sharp lines of the lips and eyes are made possible with Velox’s VVI Technology that controls the ink drop size to the smallest possible diameter. On the background however, the technology allows the same size drops to spread which greatly saves on ink consumption.

360-degree decoration with no seam, gap, or overlap of the design covers the entire area of the aerosol container in the most precise way, further strengthening the brand name and how it is perceived by consumers.

Read more from "Design of the Month":
Design of the Month - Operational Flexibility Makes Last Minute Changes Simple

How often does a brand manager or designer envision a finished product with their carefully designed artwork on it, only to discover that the design and messaging misses the mark. Designers constantly face this challenge as once they view the printed prototype, they pick up on flaws and tend to want to make tweaks to their design.

Design of the Month – Digital Makes Customization Easy

Customized products are perceived as luxurious and special. They grab consumers’ attention while giving them the sense that extra thought was invested in them as individuals. It's a powerful and effective marketing tool, though not often used due to the limitations of most current printing technologies

Design of the Month – Seize the Potential of Digital Can Decoration

New and innovative direct-to-shape digital solutions for beverage can decoration open up new possibilities for brands and the design options become plentiful for mass production or high-volume short runs.

Design of the Month – Great Potential for Aluminum Tubes

There are many advantages to using aluminum tubes. Combining these advantages with high-quality decoration and unique capabilities results in a powerful packaging solution. Let’s see how, using the Salmon Paste tube featured here.

Design of the Month – The Benefits of Transparent Tubes are Clear

Transparent containers in the cosmetic industry are an interesting medium for design-material interaction. They are both functional (show the exact amount of material left inside the tube), and a beautiful container design can be enhanced by what’s inside.

Design of the Month – The Finishing Touch

What does it take to get someone to reach for a product on the shelf? Most consumers make purchasing decisions based on packaging design alone, so it’s important to have an attractive design produced using a quality printing process.

Design of the Month – Shades of Grey

This plastic tube design is a striking example of how black and white photography can be used to draw consumers to a brand. In this particular example, you can see very fine shifts between white, grey and black, from the subtle shading of the model’s cheek to the bold eye and eyebrow.

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