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Design of the Month – Shades of Grey

April 14, 2020

As an ongoing feature, Velox will spotlight a Design of the Month that exemplifies the capabilities that exist today in digital direct-to-shape printing. The goal is to inspire and educate designers and brand owners to think beyond analog decoration to an exciting spectrum of colors, textures, finishes, and precise detail never before achieved. Enjoy!

This plastic tube design is a striking example of how black and white photography can be used to draw consumers to a brand. In this particular example, you can see very fine shifts between white, grey and black, from the subtle shading of the model’s cheek to the bold eye and eyebrow.

Digitally printed Direct-to Shape, the soft lip contour and smooth skin tone of the face are possible using Velox’ unique ink chemistry that controls the drop diameter and the existence of light colors to achieve complete photorealism. This special ink technique is also mastered in the intricacies of light and dark in the pearl necklace.

Black and white printing like this is near impossible with analog printing because of the many shades of grey needed to reach this level of quality. This is no longer an issue with DTS digital decoration.

Here, design excellence is also achieved by making the cap part of the decoration space. In this case, the pearls and black satin glove beautifully extend beyond the tube. And, the image is printed 360 degrees, end-to-end (width and length), so there is no seam, gap, or overlap to distract from the design.

Read more from "Design of the Month":
Design of the Month - Operational Flexibility Makes Last Minute Changes Simple

How often does a brand manager or designer envision a finished product with their carefully designed artwork on it, only to discover that the design and messaging misses the mark. Designers constantly face this challenge as once they view the printed prototype, they pick up on flaws and tend to want to make tweaks to their design.

Design of the Month – Digital Makes Customization Easy

Customized products are perceived as luxurious and special. They grab consumers’ attention while giving them the sense that extra thought was invested in them as individuals. It's a powerful and effective marketing tool, though not often used due to the limitations of most current printing technologies

Design of the Month – Seize the Potential of Digital Can Decoration

New and innovative direct-to-shape digital solutions for beverage can decoration open up new possibilities for brands and the design options become plentiful for mass production or high-volume short runs.

Design of the Month – Great Potential for Aluminum Tubes

There are many advantages to using aluminum tubes. Combining these advantages with high-quality decoration and unique capabilities results in a powerful packaging solution. Let’s see how, using the Salmon Paste tube featured here.

Design of the Month – The Benefits of Transparent Tubes are Clear

Transparent containers in the cosmetic industry are an interesting medium for design-material interaction. They are both functional (show the exact amount of material left inside the tube), and a beautiful container design can be enhanced by what’s inside.

Design of the Month – Aluminum Canvas for Aerosol

In conventional printing technologies when the design requires decoupling the metallic effect of the substrate, the entire container is coated with white ink. Setting aside the additional step, this process doesn’t utilize the entire design possibilities that lay within this type of container. In this Design of the Month feature, we are focusing on design possibilities for aluminum aerosol decoration.

Design of the Month – The Finishing Touch

What does it take to get someone to reach for a product on the shelf? Most consumers make purchasing decisions based on packaging design alone, so it’s important to have an attractive design produced using a quality printing process.

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