Get all updates directly to your mailbox
Paris Expo Porte de Versailles
March 24, 2020
In conventional printing technologies when the design requires decoupling the metallic effect of the substrate, the entire container is coated with white ink. Setting aside the additional step, this process doesn’t utilize the entire design possibilities that lay within this type of container. In this Design of the Month feature, we are focusing on design possibilities for aluminum aerosol decoration.
When purchasing any new system or machinery for your business, anticipated Return on Investment (ROI) is a key consideration. For an industrial digital printing solution specifically, you would generally calculate ROI by taking into account: capital expenses, operational costs and financial aspects. There are, however, additional key factors to consider when calculating the real ROI of a mass production, direct-to-shape digital decoration solution.
Velox’s direct-to-shape digital decoration benefits converters and brand owners, but to bring a container to life, a designer is the one who must consider the brand’s identity, the message to convey, the consumer who will be buying and using the product, and if the packaging is part of a series or campaign.
David Gurfinkel, CEO of Gurfinkel Design Ltd., offers his perspective as a package designer, in this guest blog Q&A.