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Paris Expo Porte de Versailles
March 24, 2020
January 22, 2020
Velox’s direct-to-shape digital decoration benefits converters and brand owners, but to bring a container to life, a designer is the one who must consider the brand’s identity, the message to convey, the consumer who will be buying and using the product, and if the packaging is part of a series or campaign.
David Gurfinkel, CEO of Gurfinkel Design Ltd., offers his perspective as a package designer, in this guest blog Q&A.
What does it take to get someone to reach for a product on the shelf? Most consumers make purchasing decisions based on packaging design alone, so it’s important to have an attractive design produced using a quality printing process.
Exciting new digital innovation makes product packaging higher quality, and faster, easier, and more affordable to produce than ever before. Coupled with mass production speed, new designs and consumer engagement opportunities are opened up.