"Freedom of Design without Limitation" A Q&A with the CEO of Gurfinkel Design
Velox’s direct-to-shape digital decoration benefits converters and brand owners, but to bring a container to life, a designer is the one who must consider the brand’s identity, the message to convey, the consumer who will be buying and using the product, and if the packaging is part of a series or campaign.
David Gurfinkel, CEO of Gurfinkel Design Ltd., offers his perspective as a package designer, in this guest blog Q&A.
