Artistry and Quality at Its Best for Cosmetics and Personal Care Packaging

Imagine for a moment that you’re a painter: Frida Kahlo or Paul Cezanne, perhaps. You begin your newest work with a thick brush, laying the foundation for your vision. As you move on to the details, you choose a finer brush and paint with a light touch. You are in control of the amount of paint you use, how much pressure you apply, and the fine lines and details that make your painting exquisite.

Now imagine that you’re a packaging designer for a cosmetics or personal care brand. Your design may be equally as exquisite as a famous artist’s painting, but without having to worry how the inks are applied or the level of detail that shines through in the final product.

Realizing the importance of high-quality cosmetics and personal care packaging design, Velox has taken its Variable Viscosity Ink™ (VVI) Technology one step further and launched its Micro-Pixel Drop Shape Control. This new ink technology creates exceptionally photorealistic accuracy in images, fine graphic elements, and ultra-sharp text and lines with no impact on the high decoration speed of 250 cpm – all of which unlock beautiful packaging designs and enhance the customer experience.

How does it work? The innovative Micro-Pixel Drop Shape Control technology regulates each drop as it hits the substrate, creating drop diameters that are up to 60 percent smaller than previously possible with Velox’s ink technology. This enables the photorealism and ultra-fine lines. On the other hand, it also allows other drops of the same volume to spread and cover large areas, all the while increasing ink efficiency.

Velox’s specially developed and formulated digital UV inks are substrate and surface agnostic. It yields high-quality digital printing on different types of plastics, for example, tube body and cap. Designs look stunning on clear or colored plastics – virtually any container type! Velox pairs this with vivid and intense process colors from its wide color gamut, and high-adhesion and abrasion-resistant properties to deliver digital decoration unlike any other.

The cosmetics and personal care markets have the greatest need and highest quality demands for ultra-fine text and a luxurious look and feel. In creating an experience for customers that will keep them engaged and buying, cosmetics companies want to create high-end shelf appeal using unique design elements, while ensuring that all the required information is legible – even the smallest characters – using the sharpest text possible.

Micro-Pixel Drop Shape Control technology adds a new layer to the design freedom that Velox technology already brings to the digital decoration market. In fact, Velox customers that have tested the Micro-Pixel Drop Shape Control Technology conveyed that the level of accuracy and sharpness of even the smallest text and fine elements, like thin lines, is comparable to the highest quality analog printing, while the quality of other decoration elements like images and gradients are superior.