Mass customization is key to engaging different groups of consumers across different geographies and cultures. Yet, due to the constraints of analog decoration technologies, customization of multiple languages must be squeezed into the same design, wasting branding space. Imagine what more could be done with that valuable on-product space, if each language could be printed separately as needed. Consider what other kinds of localization, beyond language, might resonate better with consumers.
Finally, with Velox digital direct-to-print technology it’s possible to connect with consumers through localization as micro as the city level, or even more targeted audiences like sports teams, universities, and large corporations.
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