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The Company

Reshaping Packaging

Velox develops and manufactures industrial-grade direct-to shape digital decoration solutions for the rigid container industry.

Our proprietary DTS-Inkjet technology, based on uniquely formulated inks and dedicated deposition architecture, introduces an entirely new approach to digital printing that is poised to disrupt the packaging decoration market. Our mission is to transform rigid packaging into a dynamic, sustainable, and efficient interaction platform by replacing analog direct-to-shape decoration with novel direct-to-shape digital decoration technology designed for mass production.
Velox is powered by an expert team with uniquely extensive experience in multidisciplinary digital printing technology development, and is led by veteran executives with proven success in driving company growth.



Company Founded

By two brothers, Marian and Adrian Cofler, who had the vision of building the first direct-to-shape digital decorator for mass production

First prototype, feasibility proof

With a handful of technology experts the first prototype is built,
and the vision comes to life

Beta system operational

Through a gathering of the best of minds in digital printing – including mechanics, chemistry, software, system engineering, etc. - the beta system that is operational and running

First tube system installation - Introduction of Velox IDS-PT 250 for tubes and aerosols -

Recognizing the commercial and operational benefits of the cutting-edge technology, a tube converter operating mainly in Europe and the US installs the Velox direct-to shape digital decoration solution

Entering the beverage can decoration market

Teaming up with a leading metal packaging manufacturer, Crown Holdings, Inc. to provide digital decoration technology for necked aluminum cans

Second tube system installation

Enhancing tube production capabilities at a global provider of high-quality packaging and dosing applications for pharma, beauty and oral care located in Europe

Our Values

Velox is committed to its investors, partners and people. We conduct business with full integrity.
The company strives above all to uphold its fiduciary duties by employing a core philosophy of partnership and ethical conduct.


Our success is dependent upon our customers’ success. Their needs and priorities guide us in everything we do. Our customers are far more than customers – they are our partners in success

Committed to innovation

We will not be boxed in by established methods. We use breakthrough technologies to create innovative solutions. We see our customers’ challenges as an opportunity to expand our offering and value

Transparency & accountability

We are committed to honest dealings with all customers, partners, suppliers and employees; honesty is the basis of all successful relationships. While effort is important, it is the results that counts. We do not rest until issues are resolved


One plus one equals far more than two – We believe that disruptive, game-changing solutions can be created only by close cooperation and teamwork. Teamwork begins with respect for one another and respect for diverse opinions


Marian Cofler

CEO (Co-founder)

Adrian Cofler

COO (Co-founder)

David Leshem

Chief Business Officer

Guy Shemi


Haim Schwartz

VP Operations

Moshe Sagi

VP Global Services and Solutions

Board of Directors

Anthony (Tony) Allott

Chairman of the Board

In Alphabetical order by last name:

Yosef Bercovich

Managing Partner at Ilan Holdings

Lars Böhnisch

Investment Manager at Evonik Venture Capital

Liora Ettinger

CEO of Ilan Holdings

Dr. Thomas Kostka

Head of Corporate Venturing at ALTANA AG

Amiram Levinberg

General Partner at JAL Ventures

Tamar Raz

CEO of O.R.T. Technologies

Advisory Board

Dr. Petra Severit


Work at Velox

If you are a superb technology expert in software, algorithms, mechanics, or chemistry, a sales and marketing professional, or a customer-oriented service engineer, we have job opportunities to offer you.


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