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Design of the Month – Seize the Potential of Digital Can Decoration

February 16, 2022

As an ongoing feature, Velox will spotlight a Design of the Month that exemplifies the capabilities that exist today in digital direct-to-shape printing. The goal is to inspire and educate designers and brand owners to think beyond analog decoration to an exciting spectrum of colors, textures, finishes, and precise detail never before achieved. Enjoy!

New and innovative direct-to-shape digital solutions for beverage can decoration open up new possibilities for brands and the design options become plentiful for both straight wall and necked aluminum cans for mass production or high-volume short runs. Imagine being able to print up to 14 simultaneous colors. Adding embellishments such as selective gloss or matte and tactile embossing. Or pulling off smooth gradients and halftones, photorealistic images and accurate Pantone matching with ease.

 

The sample shown is a craft beer can with the design printed directly onto the can – a more sustainable option than using shrink sleeves or labels.

The background of the design is metallic yellow enabled by printing with Velox’s translucent inks on the metallic aluminum substrate. Selective white is printed under the image of the Tiki idol and the text, completely blocking the substrate and making the vivid imagery and sharp text possible.  For the silver Velox logo, the background is knocked out in the design to allow the aluminum to show through. The Velox technology produces exceptionally fine gradients, sharp lines and accurate color registrations that result in a detailed, high-resolution image of the Tiki idol face.

Another distinctive aspect of the design is the decoration that continues all the way to the chime and necked areas. This unique capability provides brands greater shelf appeal and enhanced visibility.

In the design shown, the serialized number printed in the mouth of the Tiki idol at the bottom of the can denotes a unique can. This is another capability enabled by agile digital technology. Serialization gives each can a distinctive identity, making it a collector’s item.

This up-to-date, chic design is made easy with Velox’s industrial digital decoration technology offering endless possibilities for designers and brands that only need to seize the potential of direct-to-shape digital printing.

 

 

Read more from "Design of the Month":
Design of the Month - Metallic Effects for Eye-Popping Beverage Cans

When it comes to craft beer, seltzer, iced coffee, or any other beverage in aluminum cans, metallic printing effects can be a powerful visibility-booster – drawing the eyes of curious consumers and creating an easily identifiable brand that is easier to spot the next time round. Velox direct-to-can digital printing allows you to fashion stunning designs and metallic effects, achieving the exact “wow” factor you’re after.

Design of the Month - Operational Flexibility Makes Last Minute Changes Simple

How often does a brand manager or designer envision a finished product with their carefully designed artwork on it, only to discover that the design and messaging misses the mark. Designers constantly face this challenge as once they view the printed prototype, they pick up on flaws and tend to want to make tweaks to their design.

Design of the Month – Digital Makes Customization Easy

Customized products are perceived as luxurious and special. They grab consumers’ attention while giving them the sense that extra thought was invested in them as individuals. It's a powerful and effective marketing tool, though not often used due to the limitations of most current printing technologies

Design of the Month – Great Potential for Aluminum Tubes

There are many advantages to using aluminum tubes. Combining these advantages with high-quality decoration and unique capabilities results in a powerful packaging solution. Let’s see how, using the Salmon Paste tube featured here.

Design of the Month – The Benefits of Transparent Tubes are Clear

Transparent containers in the cosmetic industry are an interesting medium for design-material interaction. They are both functional (show the exact amount of material left inside the tube), and a beautiful container design can be enhanced by what’s inside.

Design of the Month – Aluminum Canvas for Aerosol

In conventional printing technologies when the design requires decoupling the metallic effect of the substrate, the entire container is coated with white ink. Setting aside the additional step, this process doesn’t utilize the entire design possibilities that lay within this type of container. In this Design of the Month feature, we are focusing on design possibilities for aluminum aerosol decoration.

Design of the Month – The Finishing Touch

What does it take to get someone to reach for a product on the shelf? Most consumers make purchasing decisions based on packaging design alone, so it’s important to have an attractive design produced using a quality printing process.

Design of the Month – Shades of Grey

This plastic tube design is a striking example of how black and white photography can be used to draw consumers to a brand. In this particular example, you can see very fine shifts between white, grey and black, from the subtle shading of the model’s cheek to the bold eye and eyebrow.

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